2020 has been a year full of unexpected challenges, but it has also given us the opportunity to grow!
Most recently, there have been some questions regarding the TikTok community guideline update that prohibits MLM content. So what does this mean for Modere Social Marketers? At Modere, we strive to set ourselves apart from the industry, to set a new standard of transparency and ethics. We believe in sharing our product and business story with honesty and accuracy. The main focus of this TikTok ban is to prevent exploitation and harm. We are fully aware of the negative stereotypes associated with traditional MLMs, which is why Modere has pioneered a new model of Social Retail, where our Social Marketers have the opportunity to earn money sharing the products they love.
We are in a climate where we need to raise to the highest level of integrity and ethics in order to preserve all that has been built. When sharing the business opportunity on other social media platforms, follow the guidelines set by the DSA and Modere’s code of ethics, avoiding any kind of income claims and guarantees. Modere Social Marketers should always respect the guidelines set by all social media platforms, including TikTok. There are plenty of fun and creative ways we can share our business opportunity, but you should refrain from doing so on TikTok specifically. Remember, social media is an incredible tool, and should always be used in a way that is consistent with our highest standards. Our goal has always been to break free from the negative stereotypes and to pioneer a new retail and entrepreneurial experience. It is critical to avoid income and even “time freedom” or other lifestyle claims around your business.
We trust our Social Marketers to be the ultimate representatives of our company, and we are seeing that more than ever before. At Modere, we are leading the charge for business integrity and high ethical standards in order to ensure the future of both your business and ours. We are excited to see what the future will bring, as we rise and grow together!