In this time of crisis, Modere has been proud to partner with Social Marketers everywhere to reinforce our live clean message of hope through campaigns like Live Clean, Live Inside and Modere Gives a Million Thanks. However, it is critical that Social Marketers in their enthusiasm do not neglect our company guidelines about product and income claims in their promotional communications.
As a reminder, Social Marketers are not permitted to make medical or disease claims or inappropriate income claims without proper disclaimers when promoting Modere. Although we have specifically instructed Social Marketers to refrain from referencing COVID-19 and/or the coronavirus in their promotional communications (https://bit.ly/3bPqTjK), Modere has recently learned of noncompliant posts that are unacceptable and in violation of our policies and federal advertising law.
If you have inadvertently made reference to the virus or pandemic in any of your promotional communications, please remove them immediately and avoid including these mentions in any future posts or communications. Historically, Modere has taken swift disciplinary action with Social Marketers who do not abide by our policy regarding noncompliant claims.
At Modere, we take our
company policies as seriously as we do our brand values. Your cooperation is
compulsory as we work together to uphold and protect our global brand’s
integrity, quality and credibility through this challenging period.
For additional training and resources visit Tools > Documents & Media > Education & Compliance in your back office, or contact firstname.lastname@example.org for compliance-related questions.
Additional training coming soon!